Basic Purpose

To conceive visual design solutions to complex product initiatives through composition, typography and interaction models, keep deliverables engaging and on-brand, and drive cross-channel projects. Works on moderately complex projects with minimal risk. Participates in the creation and evolution of visual experience design strategy. Works independently with direct guidance and direction from higher-level staff and management.


  • Develop and recommend comprehensive visual design solutions – Participates in
  • Optimize the user experience through creating visual on-brand compositions that drive improved experiences–Moderate Latitude
  • Influence team members and business partners, explaining the impact of designing/developing with the end user in mind– Moderate Latitude
  • Collaborate with project teams to define the visual identity – Assist in Leading
  • Assist in defining user experience goals through visual engagement– Participates in
  • Design and implement user-centered deliverables – Participate in
  • Document project specification requirements for developers – Moderately Complex/Varied
  • Operate within the right Design Thinking methodology based on the product, channel, audience, and application requirements or workflow– Moderate Impact
  • Create and apply visual design styles and best practices, such as composition, color theory, accessibility and typography, and guides the team in their use through style guide creation– Moderately Complex/Varied
  • Create prototypes for testing to ensure design meets business and user objectives– Moderately Complex/Varied
  • Act as subject matter expert for design inspiration
  • Recommend user experience improvement opportunities – Moderate Latitude
  • Ensure design solutions remain engaging to the customer – Considerable Impact
  • Maintain and monitor solution effectiveness
  • Act as a stakeholder in the development, testing and implementation of UX design projects– Participate in
  • Assist with managing multiple projects under tight deadlines across a broad variety of product categories and audiences– Participates in
  • Proactively draw out user experience or design issues and successfully address those issues to ensure projects stay on track to meet interim project milestones, project time/scope/quality/funding expectations – Moderate Impact
  • Perform as a project team member, owning UX deliverables throughout Development Lifecycle for multiple projects within various phases – Assist in Leading
  • Ensure that the IT deliverables meet design expectations– Assist in Leading
  • Remain abreast of emerging technologies, and industry best practices and trends
  • Perform other related duties as assigned


  • Bachelor’s degree in Graphic Design, User-Centered Design/Human-Computer Interaction, or the equivalent combination of education, training, and experience
  • Familiarity with UX design principles and ability to apply them
  • Familiarity with design fundamentals, such as color theory, typography and composition
  • Knowledge of interaction design, visual design, and industry standards
  • Knowledge of user-centered design processes and best practices
  • Knowledge of modern development standards, techniques and methodologies (e.g., HTML, XHTML, AJAX, JavaScript, CSS, etc.)
  • Effective detail and organizational skills
  • Ability to learn and apply new technologies to usability and design challenges
  • Advanced verbal and written communication skills
  • Exposure to managing multiple priorities independently and/or in a team environment to achieve goals
  • Exposure to performing analysis of business processes and functions
  • Familiarity with project management including establishing and leading project teams; managing timelines/deadlines/resources; ensuring successful project implementation


  • Human Factors Institute Certified Analyst
  • Knowledge of web, mobile and application design