To assist in the development and maintenance of Navy Federal’s digital content strategy on web and mobile channels. Implement and monitor Navy Federal’s online and digital properties for usability, relevance and member engagement in support of the corporate marketing plan and brand. Collaborate with Marketing and Digital staff and other internal business units/vendors to ensure timely/accurate implementation of digital content enhancements/requirements to support business needs and member experience.


Author, QA and publish content within Adobe Experience Manager to support Marketing & Business initiatives

Analyze and report content initiative results and make recommendations for future campaigns and projects Collaborate with the User Experience (UX) and Digital teams as content management lead for new feature creation

Conduct content audits across channels to support business needs and identify deviations from approved content strategy and recommend corrective action

Partner in the create, maintenance, and execution of the digital content calendar

Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management

Serve as expert in Mobile content management, providing training and creating documentation as needed to assist other content contributors

Represent Web & Content Strategy team at meetings with business units and other Marketing teams

Review all content and digital/online properties to ensure compliance with corporate brand standards, marketing style guides, and legal requirements

Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met

Work with internal content authors and designers to ensure content meet digital best practices

Performs other duties as appropriate


Bachelor’s Degree in a related field or the equivalent combination of training, education, and experience

Effective verbal and written communications skills

Experience in content delivery, management, retrieval systems and production for high traffic websites (Adobe Experience Manager)

Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to- understand interactive experiences and deliverables

Experience in using web analytics software (Adobe Analytics)

Knowledge in interactive usability best practices and concepts

Knowledge of interactive design and information architecture related to content strategy

Knowledge of SEO strategy as applied to content

Maintain current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools

Managing multiple priorities independently and/or in a team environment to achieve goals

Organizational, planning and time management skills

Skill influencing and building consensus with business partners

Skill navigating multiple screens and PC applications and adapting to new technologies

Desired - Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or related field

Desired - HTML skills, including knowledge of CSS, JavaScript

Desired - Experience in various content management systems (Adobe Experience Manager preferred)

Desired - Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services

Desired - Experience working in a demanding, fast paced, creative environment similar to an advertising agency Bank Secrecy Section

Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.