Basic Purpose:

This is a marketing copywriting position. The position requires experience writing marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media, web pages and content articles. Candidates must provide a portfolio of writing samples and be willing to take a writing and editing test. The position is hybrid, spending between 4-16 days a month at a Navy Federal Campus.

  • To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the Navy Federal brand.
  • Contribute to marketing plans, campaigns, and strategies
  • Perform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines.

Responsibilities:

  • Create conceptual approaches and copy solutions to promote Navy Federal products and services to increase member engagement, branding recognition and market penetration goals
  • Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media
  • Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image
  • Provide creative solutions for marketing campaigns, product launches and other initiatives
  • Acquire and maintain a thorough understanding of the product owner’s products, goals and business objectives
  • Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
  • Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed
  • Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content
  • Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards
  • Implement industry best practices for readability, compliance with ADA standards and success metrics
  • Tailor all communications by channel and according to strategy
  • Champion the Navy Federal brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communications
  • Ensure communications and brand tone and voice are appropriate for all member-facing communications
  • Initiate creation of messaging documents and brand guides; work to align communication throughout credit union
  • Perform other related duties as assigned

Qualifications

  • Bachelor’s degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience
  • Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
  • Experience in copywriting, communications, editing, and proofreading; knowledge of AP Style
  • Advanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processes
  • Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
  • Advanced research, analytical, and concept organization skills
  • Ability to articulate findings in oral/written presentations of creative work to various audiences
  • Advanced organizational, time management and problem-solving skills
  • Ability to work independently and as a member of a team in order to achieve project goals
  • Experience with word processing and editorial applications software

Desired:

  • Advanced knowledge of all marketing communication production processes
  • Advanced knowledge of financial services industry and products
  • Experience working in a demanding creative environment similar to an advertising agency