Basic Purpose:
This is a marketing copywriting position. The position requires experience writing marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media, web pages and content articles. Candidates must provide a portfolio of writing samples and be willing to take a writing and editing test. The position is hybrid, spending between 4-16 days a month at a Navy Federal Campus.
- To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the Navy Federal brand.
- Contribute to marketing plans, campaigns, and strategies
- Perform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines.
Responsibilities:
- Create conceptual approaches and copy solutions to promote Navy Federal products and services to increase member engagement, branding recognition and market penetration goals
- Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media
- Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image
- Provide creative solutions for marketing campaigns, product launches and other initiatives
- Acquire and maintain a thorough understanding of the product owner’s products, goals and business objectives
- Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
- Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed
- Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content
- Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Navy Federal standards
- Implement industry best practices for readability, compliance with ADA standards and success metrics
- Tailor all communications by channel and according to strategy
- Champion the Navy Federal brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communications
- Ensure communications and brand tone and voice are appropriate for all member-facing communications
- Initiate creation of messaging documents and brand guides; work to align communication throughout credit union
- Perform other related duties as assigned
Qualifications
- Bachelor’s degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience
- Advanced knowledge of marketing, advertising, direct response, and corporate communications principles
- Experience in copywriting, communications, editing, and proofreading; knowledge of AP Style
- Advanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processes
- Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
- Advanced research, analytical, and concept organization skills
- Ability to articulate findings in oral/written presentations of creative work to various audiences
- Advanced organizational, time management and problem-solving skills
- Ability to work independently and as a member of a team in order to achieve project goals
- Experience with word processing and editorial applications software
Desired:
- Advanced knowledge of all marketing communication production processes
- Advanced knowledge of financial services industry and products
- Experience working in a demanding creative environment similar to an advertising agency